L.A. THONGS PRIVACY POLICY

We understand that your trust is our most important asset. We are committed to the protection and proper use of your personal information. We are further committed to maintaining an understanding of the products and services you find to be most valuable. We respect your privacy and take great care to safeguard information in our possession.

Here is a quick summary of what is included in our Security Statement and Privacy Policy.

Security Statement: An overview of the safeguards in place to protect your information.

Privacy Policy

I. Information We Collect: A description of the personally identifiable and non-personally identifiable information we collect on customers and where we collect it. II. Information Sharing: Our policies around sharing customer information (personally identifiable & non-personally identifiable) with our affiliates and third parties. III. Opting Out of Information Sharing: If you prefer, you may request that we not share your personally identifiable information with third parties. IV. Confidentiality and Security: How we protect the confidentiality and security of your personally identifiable information. V. Children�s Online Privacy: L.A. THONGS will never knowingly request or collect information from any person under 13 years of age without prior verifiable parental consent.

Credit Card Security: How we protect your credit card information and alternate ways of placing an order with us. The Use of Cookies: Explanation of what cookies are and how they help us enhance your shopping experience. Also includes details on how to enable cookies on your browser.

L.A. THONGS Security Statement

Protecting customer information is a priority for L.A. THONGS. To guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address, so only L.A. THONGS is able to decode your information.

To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts, as well.

Some versions of browsers and some firewalls (local network security) don't permit communication even though the server is secure. If, for some reason, you are unable to connect to our secure server, or you prefer to purchase via telephone, please call us toll free at 480.215.3366. With regard to overall security, we always use industry standard encryption technologies when transferring and receiving data exchanged with our website. The facilities that house our servers are physically secured to protect against the loss, misuse or alteration of all data and information collected.

THE ABOVE POLICY APPLIES TO INFORMATION TRANSMITTED TO US USING THIS WEBSITE. PLEASE NOTE THAT E-MAIL IS NOT ENCRYPTED AND IS NOT CONSIDERED A SECURE MEANS OF TRANSMITTING CREDIT CARD INFORMATION.

If you have questions or concerns regarding this statement, please e-mail us at service@L.A. THONGS

L.A. THONGS Privacy Policy

We understand your trust in us is our most important asset. In order to preserve that trust, we want you to understand our information practices and your rights to ask us not to share certain information about you. Please see below for details.

I. Information We Collect

The information you supply when making a catalog or L.A. THONGS online purchase is added to our customer database. You may receive periodic mailings from us about products and services, discounts, special promotions or upcoming events. If you do not want to receive such mailings from us, please e-mail us at service@L.A. THONGS.

No matter how you order with us (mail, phone or online) we will not rent, sell or exchange your e-mail address.

To remove your name from ALL mailing lists, write to:

Mail Preference Service C/o Direct Marketing Association P.O. Box 9008 Farmingdale, NY 11735-9008

In some instances, we use third party companies to help provide our products and services to you, to assist us in managing customer information, and to communicate with you. Some of these companies are given access to some of the information you provide to us. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from L.A. THONGS.

We collect personally identifiable information when you subscribe to E-mail Updates (our e-mail newsletter), register on our website, request a catalog or place an order with us. This information may be shared with members of the L.A. THONGS family of companies (our "affiliates") and a select few others ("third parties").

"Personally identifiable information" is nonpublic information about you that is personally identifiable. For example, personally identifiable information includes your mailing address and credit card information.

We may collect personally identifiable information from the following sources:

� Information we receive from you when purchasing, registering, requesting a catalog, submitting a request or subscribing to e-mail on our website and communications with you, or through our affiliates;

� Information about your transactions with us, our affiliates, or others;

� Information we receive from consumer reporting agencies or other third parties, such as demographic firms in marketing programs, and

� We collect information through "cookies" (bits of electronic information that a website can transfer to your computer's hard drive in order to facilitate online transactions). This information is stored in a safe and secure database. Cookies are necessary to improve your shopping experience. When you visit L.A. THONGS, your cookie helps us keep track of your order as you shop at our website. For additional information on Cookies, please click here.

We also collect non-personally identifiable information about you (such as where you visited on our website and what products you purchased). We may share this information with third parties that provide services to us or on our behalf, including marketing and other services. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from L.A. THONGS.

Like most standard website servers we use log files. They include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the website, track user�s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information. We may use a third party to help analyze our log files. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from L.A. THONGS.

II. Information Sharing

A. Information We May Share With Our Affiliates
We may share with our affiliates all of the information that we collect to conduct our business, to provide our customers with the best possible products and services, and for other purposes. The affiliates with which we may share information include:

1. Additional Retail and Financial Affiliates - Financial affiliates and their divisions, such as L.A. THONGS stores, L.A. THONGS Rack stores and L.A. THONGS Fsb. 2. Service Affiliates - Affiliates that provide services to us or on our behalf, such as marketing, customer service or data processing. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from L.A. THONGS.

B. Information We May Share With Third Parties
Directly or through our affiliates, we may share personally identifiable information with third parties as follows:

1. Service Providers - We may share all personally identifiable information that we collect with third parties that provide services to us or on our behalf, including marketing and other services. These companies are contractually restricted from using your information in any manner other than in helping us to provide you with the products and services available from L.A. THONGS. 2. Other Third Parties - We may share all personally identifiable information that we collect with other third parties in addition to those mentioned above in Section II. B. These other third parties are companies; such as catalog sales companies, which may offer you their products or services that we believe, may interest you.

III. Opting Out of Information Sharing

You can request that we not share certain information about you ("opt out") as follows:

Third Party Sharing Opt Out: If you prefer that we not share personally identifiable information about you with the third parties described above in Section II.B.2, you can opt out of this sharing by writing to us at L.A. THONGS, and state that you opt out of third party sharing. Please note that such requests may take up to six to eight weeks to become effective.

IV. Confidentiality and Security

We restrict our employees' access to personally identifiable information about you to those individuals who need to know that information to conduct our business. In addition, we maintain physical, electronic and procedural safeguards that comply with federal standards to protect the confidentiality and security of personally identifiable information.

V. Children�s Privacy

L.A. THONGS will never knowingly request or collect personal information from any person under 13 years of age without prior verifiable parental consent. 

If we become aware that an individual is under the age of 13 and has submitted any information to L.A. THONGS for any purpose without prior verifiable parental consent, then we will delete his or her information from our files.

VI. Additional Information

This policy replaces all previous disclosures we may have provided you about our information practices. We reserve the right to change this policy, and to apply any changes to information previously collected, as permitted by law. If our information practices change in the future, we will notify you by posting the policy changes on our website.

Except as expressly noted, this policy relates only to personally identifiable information and does not affect our information practices with respect to other information.

The examples contained in this Privacy Policy are illustrations only, and are not intended to be exhaustive.

Third Party Websites

For your convenience, L.A. THONGS may link to unaffiliated third party websites. This privacy policy does not apply to unaffiliated third party websites.

Credit Card Security

If you're not quite comfortable shopping online, or would prefer to make your purchase via telephone, just give us a call at 480.215.3366. A service representative will be happy to take your L.A. THONGS order right over the phone.

Protecting customer information is a priority for L.A. THONGS. To guard your information, our website uses Secure Sockets Layer (SSL). SSL encrypts your credit card number, name and address, so only L.A. THONGS is able to decode your information.

To be sure your connection is secure, look at the bottom status bar of your browser window. If you see an unbroken key or a closed lock (depending on your browser) the SSL is active and your information is secure. Most browsers offer additional security alerts, as well.

Some versions of browsers and some firewalls (local network security) don't permit communication even though the server is secure. If, for some reason, you are unable to connect to our secure server, or you prefer to purchase via telephone, please call us toll free at 480.215.3366.

With regard to overall security, we always use industry standard encryption technologies when transferring and receiving data exchanged with our website. The facilities that house our servers are physically secured to protect against the loss, misuse or alteration of all data and information collected.

Protecting the safety of your credit card information is important to us.

The Use of Cookies

A cookie is a small data file that websites often store on your computer's hard drive when you visit their websites. A cookie may contain information (such as a unique user ID) that is used to track the pages of the websites you've visited. This information is stored in a safe and secure database.

We use cookies in order to improve your shopping experience. When you visit L.A. THONGS, your cookie helps us keep track of your order as you shop at our website. If you have saved your information with us, your cookie allows us to recognize you when you return to our website and provides you with access to your account information. If you saved your information with or order from us, we also use cookies to monitor and maintain information about your use of our website. If you have not saved your information with or ordered from us, we may monitor and maintain information about your use of our website in a manner that does not identify you. In either case, this information helps us serve you better by improving our website design, as well as our products, services and promotions.

We also may use cookies to track and maintain the identity of the website you visited immediately prior to ours to further improve our website design and to fulfill contracts with our business partners. We do not otherwise track any information about your use of other websites.

You can refuse cookies by turning them off in your browser. If you turn off cookies, though, we will not be able to track your order or enable you to make a purchase from our website. Nor will we be able to recognize you as a signed up user to allow you access to your account information.

A note to our customers using Internet Explorer 6.0

If you are shopping on L.A. THONGS using Internet Explorer 6.0 and are having difficulty accessing the website, please check your privacy settings in your browser and set them to "Medium". If you do not wish to change your privacy settings to "Medium" and you are currently using the "Medium High" or "High" settings, you may choose to override your current cookie handling practices for individual websites that you specify. Please click here for instructions. As always, you can place your order by phone at 480.215.3366.

How to enable cookies on your browser for:

AOL 8.0, Internet Explorer 5.0

Go to "My Computer." Select "Control Panel." Select "Internet Options." Select the "Security" tab. Click "Custom Level." Under "Allow cookies that are stored on your computer," click "Enable." Click "OK."

AOL 8.0, Internet Explorer 6.0

Go to "My Computer." Select "Control Panel." Select "Internet Options." Select the "Privacy" tab. Set the Privacy Slider to "Medium." Click "OK."

AOL 5.0

Select "Preferences." Click on "WWW." Select the "Security" tab. Click on "Custom Level." Scroll down to "Cookies" and select "Enable."

Internet Explorer 5.0 for PC

Select "Internet Options" from the "Tools" menu. Click the "Security" tab. Click "Custom Level" at the bottom of the window. Scroll down to "Cookies" Under "Allow cookies that are stored on your computer," click "Enable." Click "OK."

Internet Explorer 5.0 for Mac OS9

Select "Preferences" from the "Edit" menu. Select "Receiving Files." Select "Cookies." Select the option "Never ask" under "When receiving cookies." Click "OK."

Internet Explorer 5.0 for MAC OS10

Select "Preferences" from the "Explorer" menu. Select "Receiving Files." Select "Cookies." Select the option "Never ask" under "When receiving cookies." Click "OK."

Internet Explorer 6.0 for PC

To change your privacy settings to medium: Select "Internet Options" from the "Tools" menu. Click the "Privacy" tab. Set the slider to "Medium." Click "OK." To override your current cookie handling practices for individual websites: Select "Internet Options" from the "Tools" menu. Click the "Edit" button in the "Override cookie handling for individual websites" section. This will open the "Per Site Privacy Actions" dialogue box. Type www.L.A. THONGS in the "Address of Website" box and click the "Allow" button. Click the "OK" button, then close the "Per Site Privacy Actions" dialogue box. Click the "OK" button to close the "Internet Options" dialogue box and apply your changes.